L/L Supply started in a run down 70's beach house in Australia. Sprayed on the wooden mini-ramp in the back yard were the words, 'lifestyle over luxury'. A mantra we'd learned to live by after years of devout travel with nothing but a backpack and board bag.
Fast forward a few years and our founder was back in Canada, returning from a 3 month trip he'd began 5 years earlier. The plan was to start a clothing company that made better, longer lasting and more sustainable clothing. Everyday clothing with function and comfort at the forefront specifically for travel - and run it all from a camper van.
Crazy? Naive? Stupid? Fair.