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Our Story


Our story started in a run down beach house on the East Coast of Australia. For a handful of years before, a tight knit crew of friends travelled around Australia and the world together, primarily in search of waves. As we burned through countries we also burned through clothing that couldn't withstand the beatings we gave it. Surfing, skating, climbing - our bodies and clothes paid the price for our pass-times.

We all came to rent a run down beach house in North Manly. To our landlords dismay, we built a mini-ramp beside the pool. One balmy Australian afternoon, the words "lifestyle over luxury" appeared in spray paint across the mini-ramp and an idea was born. An ideology that values memories over materials. An ode to those who choose passion over practicality; risk takers and dream chasers, just like we are.

It started as a photography and sustainability blog in 2014 and it wasn't until 2016 we made our first shirt. The idea for clothing was born from the countless pieces that didn't last us a week on the road. We wanted something better for people and for planet.

In 2018 we became L/L Supply and transitioned to exclusively using waste material to create apparel. The brand has grown up no doubt, as have we, considering at one point we were run out of a converted camper van. Our mission has never wavered though. We're here to change the clothing industry; create products for people who appreciate quality and make them at a fair price.

Now we're leading the industry into a more circular model, creating high quality items from various waste streams and pushing the boundaries of transparent manufacturing. Welcome to our world.