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The L/L Journal

This Journal is a continuation of the core beliefs this brand was built on and the vision for the future we not only have for fashion but our community.

Adidas: A Step In The Right Direction

Adidas: A Step In The Right Direction

  Adidas: A step in the right Direction   Well now this is news. Adidas just put every single surf brand to shame (including us I suppose) and dropped a... Read More

I Am A Seeker

  “I am a seeker”   At the beginning of The Fourth Phase, Travis Rice talks about what it means to be a seeker.   “To seek is not to... Read More
I Am A Seeker
"Lazy Plastics"

"Lazy Plastics"

Want to vote again? Vote on "Lazy Plastics".  There’s no doubt there’s a lot of people feeling a bit helpless these past few days. Especially with the stand the new... Read More

Behind The Brand

  Behind the Brand: L/L Founder Jeff Duke. Sometime around twenty I looked in mirror and hated the person I saw looking back at me.   I’d just completed my... Read More
Behind The Brand
How Van Life Brought Me Back to Balance

How Van Life Brought Me Back to Balance

Today we can choose to live in a temperature-controlled home with hot running water, fuzzy carpet, porcelain poopers, and your very own dishwasher. All of this comes with a price tag though, and... Read More

48hrs In Mexico

  Lifestyle Over Luxury from Miah Idema on Vimeo. Mexico has always been on my radar for obvious reasons like the waves are infamous, it's cheap and it's close. So... Read More
48hrs In Mexico
5 Things I Did to Start My Own Sustainable Clothing Business, Living and Surfing Out of a Van

5 Things I Did to Start My Own Sustainable Clothing Business, Living and Surfing Out of a Van

    Five years ago I made the decision I wouldn’t be joining the real world. I quit school and went on a five year surf trip. I funded it with... Read More

New York You Blew My Mind

It’s 3am on Saturday morning.   Typically at this time I’d be staring over a jack and coke trying to remember what this blondes name is, it’s only a matter... Read More
New York You Blew My Mind
Windmill Lake Wake Park Pop Up

Windmill Lake Wake Park Pop Up

Windmill Wake Park Pop Up Shop!  We had a dope time at the Windmill Lake Pop up this weekend! Thanks for having us ya legends! Met some seriously rad people,... Read More

The Darker Side Of Wanderlust

  If you are thinking about dropping everything and travelling congratulations, you are about to make the best decision of your life. Everyone will warn you of the dangers abroad,... Read More
The Darker Side Of Wanderlust