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The L/L Journal

Many years ago we started out as a travel and sustainability blog. Built upon an ideology inspired by a tight knit group of likeminded people. Lifestyle Over Luxury was born on the road. This Journal is a continuation of the core beliefs this brand was built on and the vision for the future we not only have for fashion but our community.

Stories From The Road: Bree Idema

Stories From The Road: Bree Idema

  L/L: Whaaaattssss up Bree!   Alright, so to give everyone a little background we met Bree when we were down in Cali through a mutual friend. We parked up... Read More

Adidas: A Step In The Right Direction

  Adidas: A step in the right Direction   Well now this is news. Adidas just put every single surf brand to shame (including us I suppose) and dropped a... Read More
Adidas: A Step In The Right Direction
I Am A Seeker

I Am A Seeker

  “I am a seeker”   At the beginning of The Fourth Phase, Travis Rice talks about what it means to be a seeker.   “To seek is not to... Read More

"Lazy Plastics"

Want to vote again? Vote on "Lazy Plastics".  There’s no doubt there’s a lot of people feeling a bit helpless these past few days. Especially with the stand the new... Read More
"Lazy Plastics"
Behind The Brand

Behind The Brand

  Behind the Brand: L/L Founder Jeff Duke. Sometime around twenty I looked in mirror and hated the person I saw looking back at me.   I’d just completed my... Read More

How Van Life Brought Me Back to Balance

Today we can choose to live in a temperature-controlled home with hot running water, fuzzy carpet, porcelain poopers, and your very own dishwasher. All of this comes with a price tag though, and... Read More
How Van Life Brought Me Back to Balance
48hrs In Mexico

48hrs In Mexico

  Lifestyle Over Luxury from Miah Idema on Vimeo. Mexico has always been on my radar for obvious reasons like the waves are infamous, it's cheap and it's close. So... Read More

5 Things I Did to Start My Own Sustainable Clothing Business, Living and Surfing Out of a Van

    Five years ago I made the decision I wouldn’t be joining the real world. I quit school and went on a five year surf trip. I funded it with... Read More
5 Things I Did to Start My Own Sustainable Clothing Business, Living and Surfing Out of a Van
New York You Blew My Mind

New York You Blew My Mind

It’s 3am on Saturday morning.   Typically at this time I’d be staring over a jack and coke trying to remember what this blondes name is, it’s only a matter... Read More

Windmill Lake Wake Park Pop Up

Windmill Wake Park Pop Up Shop!  We had a dope time at the Windmill Lake Pop up this weekend! Thanks for having us ya legends! Met some seriously rad people,... Read More
Windmill Lake Wake Park Pop Up